Advanced Writing in the Discipline - Communication in Marketing Essay

Advanced Writing in the Discipline - Communication in Marketing - Essay Example The author’s intended audience is conscious creators of information with the mission to communicate a message as effectively as possible. It is thus likely that this person has taken marketing as a profession. This audience must keep up with new trends in the market, especially the ways in which people communicate, so that they may gain knowledge on how to share and spread information to gain maximum exposure and engagement. This will enable them to stay as competitive in their respective industry as possible. For every trend that the author identifies within the article, he ends with a suggestion on what effects need to be taken: â€Å"You must encourage your influencer to develop, share, and spread your story digitally† (Rooseboom 2011). If he did not include such suggestions, then this article could be addressing a much broader audience—anyone who is interested in understanding changes in human behavior over the past few years that have been brought upon by new technologies. The author also clearly identifies the ultimate purpose of the article within the introduction—â€Å"to give†¦the tools, the motivation, and the knowledge to tackle the challenges [of trends in the PR and media landscape] head-on† (Rooseboom 2011). Within the community, this document serves two purposes. First, it informs and addresses the ways in which human behavior has changed, thus identifying different trends in the market, which is clearly illustrated through real-life examples. Second, it serves as a guideline to overcoming these trends. The author addresses the implications of each trend and suggests how to tackling each of them. In terms of the layout, the article is viewer friendly as it is well-structured with short bullet points, contains short paragraphs that just provide enough detail, and it also incorporates visuals and embedded videos, which makes the argument even

Health care model Essay Example | Topics and Well Written Essays - 250 words

Health care model - Essay Example Health care industries are now moving around a four letter word that is cost, government, insurance firms, and patients. Therefore there are numerous things to manage efficiently hospital industry. With lives in their hands, health care organizations need to function very precisely with executing high quality services and at the same time cutting unnecessary costs. Therefore it needs a proper structure which will have a very specific, narrow, and low authority role in place. Health care industry is customer industry, thus it need to done some effort to ensure customer expectations by a customer centric customized service approach. In every department there should be different vice presidents who will work under a common president or manager. Medical workers and doctors need to have coordination among them and act as a team. Usually in every industry front line workers are the one who generates unprecedented value by their service but in return receives very little remunerations which affect their behavior at work. We need to solve this discrepancy for providing better service. To change the health care system clinicians, doctors, nurses all of them need to aware about new protocols and technologies to deliver modern care to the patient. Although it’s a long term plan, therefore to make it more religious good governance and well articulated management structure is